George Barbee’s new book expands on his belief (and experience) that “true innovation is broader than just invention.” He feels that “with increased confidence and direction, each one of us can excel innovatively—well beyond what we give ourselves credit for” and that innovation is well within our grasp.
63 Innovation Nuggets (for aspiring innovators) reveals how each of us (and the organizations we work for) can become more innovative in very practical, real terms.
The book is organized into four sections:
Each section contains a number of “nuggets” that inspire the reader to think in new ways and reveals that innovation comes in many forms. For instance, nugget 49, “Putting the Client in the Middle,” shows us how how global companies (like Ogilvy & Mather, Price Waterhouse Coopers, IBM, and others) have transformed into client-centered innovative cultures over time.
Barbee encourages all of us to think more deeply about innovation and shows us that not all truly innovative strategies have already been discovered and written about. He shows us how being observant can lead to innovation, and how companies with organization or innovation “cramps” can improve through organizational effectiveness. The book concludes with nuggets dedicated to proven personal strategies that can help us become more innovative.
Each innovation nugget in the book is accompanied by a slice of life anecdote or brief case study that brings the point across in real and practical terms. These nuggets have been used and tested by Barbee in a variety of settings and are applicable to Fortune 500 companies as well as small startups. Carefully crafted, amply illustrated and inspired by years of hard work and experimentation, 63 Innovation Nuggets (for aspiring innovators) will help you on your path to successful innovation.